Author Archives: Coffee News

Open or Closed?

Sales are very important, but that shouldn’t always be the deciding factor for being in the office   Throughout the year, we have many major and minor holidays where businesses have to decide should they open or should they close. This is, of course, not counting the days that your office is already closed or… Read the Rest…

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Outsourcing – You Can’t Do Everything Yourself

Time is money and if you’re trying to do everything yourself, you may be hurting your business instead of helping it.   “No one will care as much as the owner does”…”If I want it done right, I have to do it myself”…”Why would I pay someone else if I am able to do it… Read the Rest…

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The 30-Second Commute

Being Based Out of a Home Office Comes With its Own Challenges   “Must be nice” is what those who work from home hear most often from those around them. What’s better than being able to work in your pajamas and to have 24-hours in which to get 8-hours of work done? That may be… Read the Rest…

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Being Visible

Some forms of networking never change   Even though the main focus of my own business is print advertising, I always strongly encourage business owners to seek out a media mix. The first thing I tell anyone is that there is no substitute to being visible in your community. Face to face networking has been… Read the Rest…

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Who Wants Referrals?

You Must be Specific to Receive Specific   The last couple of weeks, I’ve talked about networking and power partners. A major component of participating in the community and making these connections is to build your business through referrals. We all know exactly the type of customer we’re looking for, don’t we? Perhaps in theory,… Read the Rest…

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Advertising Versus Marketing – Why these two words are not interchangeable

Over the last few weeks I’ve discussed networking in the community and building referrals.  This is essential to any business. However, advertising and marketing must also be a part of your mix.  Many people think that advertising and marketing are the same thing and create a single budget line for the “promotion” of their business…. Read the Rest…

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Branding vs. Call-to-Action – Why good advertising campaigns have both

Today only…80% off! Entire store must go! How many times have we seen these types of signs in the mall, on the street, in our mailbox or the Sunday paper? They are effective and they bring people into the store. Last week I talked about being consistently present throughout the year in regards to advertising…. Read the Rest…

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A, B & C Types of Customers

You have to reach the entire “alphabet” to maximize your sales   In my last entry, I talked about branding and call-to-action in your advertising so that you consistently are reaching your audience. However, we all have many different customer profiles. They all have separate reasons for purchasing. Can you reach them all simultaneously? Sadly,… Read the Rest…

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Bartering for Business

It’s the oldest form of payment, but does it make sense for your business? Bartering for goods and services as opposed to using currency has been going on for thousands of years. With a small business in any economy, there are always perspective clients that will offer you a non-monetary form of payment for the… Read the Rest…

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Don’t Fail to Plan — Plan for next year while you have the time to do it right

Labor Day weekend is fast approaching.  Yes, that means cookouts, the end of summer and the return to school.  Back to the “everyday” routine.  This last big three day weekend until the Thanksgiving/Christmas holidays come can also be a good time to look at your business.  It’s almost the end of the third quarter and… Read the Rest…

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